January 19, 2001, 12:00 AM

Flooz.com Makes Gains in June

A quarterly survey by Greenfield Online, an Internet market research company, showed that more than 50% of Internet users are aware of Flooz Inc., The Online Gift Currency. Flooz.com also leaped to the number one gift site, reaching more than 1 million users in June, according to Media Metrix's monthly ranking.

The Greenfield Online Survey reported that brand awareness among Internet users of Flooz rose during the second quarter of 2000 from 42% to 57%. The surge in brand awareness and traffic can also be attributed to Flooz.com's holiday-specific advertising, including Father's Day and Graduation, and everyday advertising featuring Flooz.com spokesperson and partner, Whoopi Goldberg.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement