January 19, 2001, 12:00 AM

Fingerhut, LifeMinders Become Online Partners

To boost its online sales, Fingerhut partnered with LifeMinders. Fingerhut will be the anchor sponsor for LifeMinders' shopping category, and will also have placement in LifeMinders other 15 categories. Lifeminders is a direct marketing infrastructure company that claims to have a 17 million-member base.

Fingerhut is the second largest consumer cataloger in the world. In addition to the Fingerhut catalog, the company also publishes Figi's, Arizona Mail Order, Bedford Fair, Brownstone Studio, Lew Magram and Popular Club. Fingerhut's ecommerce business includes fingerhut.com, andysauction.com, andysgarage.com, atomicLiving.com, myjewelry.com, outdoorspirit.com, pcflowers.com and birthdayhut.com. The company also owns equity stakes in Order Trust, Freeshop, roxy.com, handtech.com, ehow.com and ibirthday.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Patrick Smarzynski / E-Commerce

What the changes at eBay mean for sellers

The online marketplace introduced new rules for sellers last month. It’s crucial that sellers understand ...

FPO

Mark Feinstein / E-Commerce

A quick guide to global e-commerce opportunities

Consumers in many countries are buying more online each year. Understanding the nuances of each ...

Advertisement