January 19, 2001, 12:00 AM

Ediets.com Beefs Up With Web Store

Don Davis

Editor in Chief

It's a well-known fact: shedding those extra pounds takes healthy eating and exercise. To help users reach that goal -- whatever it takes -- eDiets.com, Inc., is adding a web storeÊoffering targeted merchandise to its online diet center. With 2.3 million community members, eDiets claims to be the largest subscription-based diet, fitness and counseling destination of the web. Store offeringsÊaimed atÊthe weight-loss crowd include books and tapes, CDs, videos, vitamins and supplements. Flowers, healthy cooking products and eDiets.com. logo merchandise round out the selection. Cambridge, Mass.-based Iconomy, a provider of integrated shopping solutions, is supplying store design, technology and merchandising services, as well as order fulfillment, payment processing and branded customer service.

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