January 19, 2001, 12:00 AM

E-Cards Will Replace More Paper Cards This Christmas

Don Davis

Editor in Chief

The Internet is solving the holiday card frenzy for a growing number of Americans, according to Greenfield Online's latest holiday shopping study. Maybe the Post Office won't notice a dip, but 13% of people on the Internet plan to purchase their holiday greeting cards online and 80% of them will send the cards by clicking instead of stamping.

     One company is poised to reap the lion's share of this holiday e-card business. Nearly half of online card buyers will "care enough to send the very best" and head straight to hallmark.com, according to the study of nearly 5,000 online consumers.

     When picking out cards online, here are the sites consumers say they plan to visit:

% Plan to Shop At Site
http://www.hallmark.com44%
http://www.123greetings.com7%
http://www.greeting-cards.com7%
http://www.cardcentral.com3%
http://www.regards.com2%

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