January 19, 2001, 12:00 AM

Deja.com in IPO DZj Vu

Don Davis

Editor in Chief

New York-based Deja.com, a site that offers targeted shopping as well as a forum for consumers to swap information, has withdrawn its plans for an initial public offering that had been valued at $57.5 million. Bloomberg News reports that company executives want to revise the site's business model. The site, launched in May 1999, already has undergone various changes: deja.com replaced dejanews.com, a gateway to chat groups on the Usenet bulletin board chat system that predated the Web. Before its rebirth as a comparison shopping service, that site allowed consumers to compare notes about products, product ratings and features.

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