January 19, 2001, 12:00 AM

CoolSavings nets three big fish

BestBuy.com, LensCrafters, and Sears Home Central have signed extensive advertising contracts with CoolSavings, a provider of e-marketing services used by online and offline advertisers. CoolSavings will help these advertisers drive customer traffic and sales by targeting consumers who, based on their demographics and shopping habits, will be most likely to respond to their savings offers. As part of their agreements, these retailers will advertise CoolSavings' promotional incentives including targeted online promotions, e-mail and category-specific newsletters. CoolSavings provides consumers savings incentives on a single web site, such as printable coupons, e-coupons, savings notices, rebates, loyalty points, category newsletters and free samples from national brick-and-mortar retailers, e-commerce merchants, manufacturers, service providers and local retailers.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Patrick Smarzynski / E-Commerce

What the changes at eBay mean for sellers

The online marketplace introduced new rules for sellers last month. It’s crucial that sellers understand ...

FPO

Mark Feinstein / E-Commerce

A quick guide to global e-commerce opportunities

Consumers in many countries are buying more online each year. Understanding the nuances of each ...

Advertisement