The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
Contextual Shopping Goes Highbrow
Editor in Chief
You're reading online about American architects, when suddenly a screen icon lights up with a link to a Frank Lloyd Wright framed print available at the museum shop of the Corcoran Gallery of Art in Washington, D.C. That's the kind of experience in store -- or to be precise, online -- for shoppers who download and use the Cultural Compass, a shopping tool released by MuseumShop.com and Lumapath, an Internet infrastructure company. The free, downloadable Compass, billed as an intelligent browser companion for Internet Explorer 4.0 or above, is shopper time-saver that "finds gifts matched to consumers' cultural interests as they surf the Internet," say officials at MuseumShop.com. The download uses search technology developed by Lumapath, a Maynard, Mass.-based provider of customized online branding solutions for on-and offline businesses. Based in Concord, Mass., MusuemShop.com offers the largest selection of museum-related products online through partnerships with more than 50 museums worldwide.