January 19, 2001, 12:00 AM

Consumers Want Drugs Online

Don Davis

Editor in Chief

Cambridge, Mass.-based Forrester Research reports that consumers are warming up to the idea of ordering prescriptions online and predicts the number of consumers ordering online will double in six months. Of the 3,000 online consumers surveyed, 5% purchased prescription drugs online in the past six months and 9% expect to make an online drug purchase in the next six months. Forrester also says online drug purchasers outnumber the 4% who buy flowers online and they are catching up to consumers who have bought videos (9%) and music (14%) online. Consumers surveyed say they bought prescriptions online for the convenience and 70% said they were either satisfied or extremely satisfied with the service. However, 16% said delivery took too long.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...