January 19, 2001, 12:00 AM

Canadian Tire to get e-Retail Rolling

Canadian Tire Corp. is looking to fire up its online retailing late this year. And to prepare for that move, it formally agreed to use Blue Martini Software's customer interaction system to power the online business. Canadian Tire says it is Canada's largest hardgoods retailer, with 438 retail stores. The Blue Martini Customer Interaction System is a Java-based system that manages products, content and personalization, as well as providing in-depth analysis and transaction features for merchandising online.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement