January 19, 2001, 12:00 AM

BlueLight.com launches its full online shopping site with new consumer interface

Don Davis

Editor in Chief

BlueLight.com today launched its new, comprehensive online shopping site with hundreds of thousands of products, new exclusive merchandise from Martha Stewart Everyday and a completely updated user interface. Among the changes: increased inventory, new search functionality, a completely revamped Books-Music-Movies Store and expansive user address books. Improving upon its successful "preview" site, which achieved traffic numbers greater than other online discount store rivals according to Media Metrix figures, BlueLight.com focused its attention on four key areas in the redesign: product assortment, user functionality, reliability and fulfillment. "With the launch of our full online shopping site, BlueLight.com is sending a clear message to consumers and to the industry that we are now the place to shop on the Web for the widest selection of products at the best prices," said Mark H. Goldstein, CEO of BlueLight.com.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...