January 19, 2001, 12:00 AM

BlueLight.com is Fastest Growing ISP

Don Davis

Editor in Chief

BlueLight.com, Kmart's independent e-commerce company, has signed 1 million subscribers to its free Internet service in 14 weeks since its launch. BlueLight was formed by Kmart and Softbank Investment Capital, with investments from Martha Stewart Living Omnimedia Inc. and Yahoo! Inc.

The million-customer mark comes two months ahead of company predictions and surpasses previous records set by all paid and no-cost Internet service providers. BlueLight.com expects it will reach more than three million subscribers by year-end. A survey of BlueLight.com subscribers found that 40% are new to the Internet or did not have Internet access when they signed on. BlueLight says its ISP is accessible by 96% of the U.S. population. The service boasts more than 3,000 local access numbers nationwide and free 24-hour customer

BlueLight.com's full shopping site will debut this summer.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...