The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
Banner Day For Banner Ads
Editor in Chief
The growing credit card marketing tactic of using banner ads to attract Internet users may be a brilliant strategy, suggests a new (www.andersen.com) Andersen Consulting study. Of 1,500 experienced Internet users surveyed by the New York-based firm, 25% said banner advertising drove them to shop online, compared to 14% who said newspaper and magazine advertising persuaded them to shop online, and only 11% who gave online shopping credit to television commercials.