In its second-largest acquisition, Amazon buys the company for $970 million.
Amazon.com continued to dominate PC Data Online's Top 20 E-tailer's Report during April, but two traditional brick-and-mortar department stores showed new strength online. Sears.com jumped into the Top 20 to the #5 position in April, up from #29 last month, with more than 300,000 buyers. JCPenney.com held firm at #9 for the second straight month, with more than 200,000 buyers. Staples.com also rose significantly in the firm's monthly rankings, landing at #8 from last month's 38th place, with 236,000 buyers.
"There is life on the Internet for large, established retailers like Sears, JCPenney and Staples,'' says Cameron Meierhoefer, Internet analyst for PC Data Online. "Over the past year, many established retailers were slow to embrace the web. However, the recent success of these sites suggest that a careful approach to establishing retail presence on the web may be paying off in the long run and may be a way to strengthen brand loyalty among younger, more Internet-savvy consumers.''
At the top of the rankings, amazon.com extended its lead with more than 1.5 million buyers. More than 90% of its 16.2 million monthly visitors completed purchases. At #2 and #3, Ticketmaster.com and Barnesandnoble.com had 633,000 and 439,000 buyers respectively.