January 19, 2001, 12:00 AM

AOL-Wal-Mart Pact Nears

After weeks of rumors, (www.wal-mart.com) Wal-Mart and (www.aol.com) America Online are reportedly close to inking a cross-marketing deal under which AOL will promote its online services in Wal-Mart stores in exchange for driving traffic to the discounter's Web store. The broad pact probably likely will involve placing Internet kiosks at Wal-Mart stores, as well as AOL's help in relaunching the Wal-Mart site next month.

The deal stands to buff up AOL's image, since it recently lost out to Microsoft in a similar deal with Tandy Corp.'s Radio Shack stores.

Wal-Mart operates more than 3,500 stores and has about 100 million shoppers per week, while AOL has 20 million subscribers. Neither company would comment on pending agreements.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

/ Mobile Commerce

Keeping the creepiness out of mobile marketing

A mobile marketing expert offers five tips to retailers on how to approach new marketing ...

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

Advertisement