The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
AOL Sweepstakes To Encourage Online Shopping
Editor in Chief
Internet service provider America Online Inc., Dulles, Va., has teamed up with Visa U.S.A.'s eVisa division to create a sweepstakes to motivate AOL customers to use Shop@AOL's Quick Checkout wallet to make online purchases. Visa cardholders who sign up for the electronic wallet will be entered in a sweepstakes that includes a $1 million prize to be awarded after the contest's December 13 close.
Gerry Sweeney, vice president of marketing for San Francisco-based eVisa, says that the sweepstakes is designed to help battle consumers' tendency to abandon online shopping carts due to what he called the "onerous process of filling out forms."