January 19, 2001, 12:00 AM

AOL Sweepstakes To Encourage Online Shopping

Internet service provider America Online Inc., Dulles, Va., has teamed up with Visa U.S.A.'s eVisa division to create a sweepstakes to motivate AOL customers to use Shop@AOL's Quick Checkout wallet to make online purchases. Visa cardholders who sign up for the electronic wallet will be entered in a sweepstakes that includes a $1 million prize to be awarded after the contest's December 13 close.

Gerry Sweeney, vice president of marketing for San Francisco-based eVisa, says that the sweepstakes is designed to help battle consumers' tendency to abandon online shopping carts due to what he called the "onerous process of filling out forms."

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement