A Forrester report points out challenges faced by some business-to-business firms working online.
American Express has introduced Offer Zone, a new online destination that provides American Express cardholders and small-business customers with access to hundreds of national online and local offline values. The offers will range from free shipping and handling and savings of up to 20%, to gifts with purchase and bonus Membership Rewards Points. Merchants providing offers for consumers and small businesses include Barnes & Noble.com, Dell, FTD.COM, gap.com, OfficeDepot.com and priceline.com. Offer Zone also integrates Gold Card Events, Platinum Card By Invitation Only and a variety of travel and vacation bargains, says the New York City-based company. All Offer Zone listings are organized under key categories: shopping, dining, travel, entertainment and events, business marketplace, everyday savings and featured offers. These categories allow customers to browse and select the most relevant offers.