Online retailer Amazon.com has launched Amazon Anywhere Mobile Auctions, a wireless service that offers mobile alerts for Amazon Auctions to the company's more than 23 million customers directly from a mobile phone. The service allows customers with wireless, Web-capable phones the ability to search for new auction items, enter and monitor bids and track sales directly from a handset, Seattle-based Amazon.com says. Customers also can create custom alerts to be sent to their handsets or pagers notifying them of the status of their auctions, it adds.
Launched as a business division of Amazon.com in October 1999, Amazon Anywhere is available on Internet-ready phones and the Palm VII. Service and handset providers that feature mobile shopping for their customers include Bell Mobility, Nextel, Nokia, Motorola and Sprint PCS.