January 19, 2001, 12:00 AM

AltaVista, uBid.com To Create Cobranded Site

Don Davis

Editor in Chief

E-commerce auction site uBid.com and Internet portal AltaVista Co. have forged a one-year agreement naming uBid.com as the content provider for AltaVista Shopping.com's new Bargain Auction Channel. The agreement will greatly increase uBid's reach in the consumer marketplace, it says, and it will enhance the range of shopping services that AltaVista provides.

By clicking on the Bargain Auction tab, visitors to AltaVista Shopping.com will have direct access to uBid's online auction marketplace, featuring a rotating selection of more than 6,700 brand-name products in 12 different product-specific categories.

These categories include computers, consumer electronics, home and leisure, sports and recreation, jewelry and gifts, apparel, appliances, art, travel and events, home improvement products, monitors and printers and off-lease computer equipment. uBid.com allows consumers and small-to-midsized businesses to "set the price" on merchandise through live-action bidding.

Palo Alto, Calif.-based AltaVista and Chicago-based uBid are both majority-owned operating companies of CMGI Inc., Andover, Mass.

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