In its second-largest acquisition, Amazon buys the company for $970 million.
Alloy Online, Inc., a leading Internet destination and content provider for teens and young adults, and AT&T; Wireless, today announced a deal that will make Alloy Online a premier content provider for the AT&T; Surf Lounge homepage on AT&T; Digital PocketNet service. AT&T; Digital PocketNet service offers unlimited access to featured wireless Internet sites, e-mail and traditional voice communication all from a wireless phone. Under the terms of the deal, Alloy will have premier placement throughout the AT&T; Surf Lounge homepage, providing content about music, news, entertainment and shopping. This mobile hot spot is the first wireless internet homepage dedicated to teens in the US. The AT&T; Surf Lounge homepage creates a destination for mobile teens who are interested in more entertainment, relevant news and educational services. Alloy plans to play an important role in attracting teens to the AT&T; Surf Lounge. As the exclusive provider of teen apparel, Alloy will offer AT&T; subscribers an exclusive "Deal of the Day."