January 19, 2001, 12:00 AM

A new performance measuring service

Keynote, a San Mateo, Calif., company that measures performance on the Internet, released the first results of its monitoring of retailing web sites. In the first two weeksÕ results of the Keynote Retail Industry Benchmark, currently underway with the 2000 holiday e-shopping season, Landsend.com, Jcrew.com, LLBean.com and EddieBauer.com led with the best transaction times, all under 10 seconds, representing the time it takes for online users to search for an item of apparel. Among the 12 sites in the Benchmark, Landsend.com had the best transaction time the week of November 12, averaging 4.71 seconds, with the slowest time that week of 26.84 seconds. The week of November 19, LLBean.com had the best transaction time, averaging 4.35 seconds, with the slowest time that week at 24.90 seconds. Performance for home page downloads the first week ranged from Nordstrom, the fastest site with an average of 0.78 seconds, to the slowest site at 4.54 seconds. The second week, Nordstrom.com and Saks.com tied at .80 seconds; with the slowest page download at 5.16 seconds. For the Retail Benchmark, Keynote measured transactions to search for an item of apparel from the time it takes to access the site through each page required to complete the search. The average number of pages per transaction is 3.4, although it varies depending on a particular siteÕs search process. Following are the first two weeksÕ results for the Keynote Retail Industry Benchmark:

November 12-18 and 19-25, 2000
Averages are in seconds for Transaction Performance

Overall Benchmark Average:
week of 11/12: 14.62 / 2.52
week of 11/19: 14.46 / 2.29

Bloomingdale's: www.bloomingdales.com
# of transactions pages = 3
week of 11/12: 26.20 / 3.35
week of 11/19: 24.90 / 2.97

Eddie Bauer: www.eddiebauer.com
# of transactions pages = 3
week of 11/12: 7.38 / 1.70
week of 11/19: 6.89 / 1.69

J. Crew: www.jcrew.com
# of transactions pages = 3
week of 11/12: 5.41 / 3.69
week of 11/19: 4.91 / 3.13

JCPenney: www.jcpenney.com/jcp/default.asp
# of transactions pages = 3
week of 11/12: 12.63 / 1.50
week of 11/19: 13.88 / 1.35

Lands' End: www.landsend.com
# of transactions pages = 3
week of 11/12: 4.71 / 1.57 (Best transaction time for the week)
week of 11/19: 6.72 / 1.28

L.L. Bean: www.llbean.com
# of transactions pages = 3
week of 11/12: 7.26 / 2.33
week of 11/19: 4.35 / 2.04 (Best transaction time for the week)

Macy's: www.macys.com
# of transactions pages = 3
week of 11/12: 14.00 / 4.54
week of 11/19: 14.54 / 5.16

Neiman Marcus: www.neimanmarcus.com
# of transactions pages = 4
week of 11/12: 20.14 / 2.52
week of 11/19: 20.83 / 1.82

Nordstrom: www.nordstrom.com
# of transactions pages = 3
week of 11/12: 26.84 / 0.78 (Best download time this week)
week of 11/19: 24.70 / 0.80 (Best download time this week - tied with Saks)

Pacific Sunwear: www.pacificsunwear.com/n/
# of transactions pages = 3
week of 11/12: 17.42 / 4.12
week of 11/19: 19.35 / 4.16

Saks Fifth Avenue: www.saksfifthavenue.com
# of transactions pages = 4
week of 11/12: 15.63 / 1.26
week of 11/19: 15.09 / 0.80 (Best download time this week - tied with Nordstrom)

Victoria's Secret: www.victoriassecret.com
# of transactions pages = 6
week of 11/12: 17.86 / 1.11
week of 11/19: 17.39 / 0.82

Transaction results are based on measurements taken by KeynoteÕs Transaction Perspective service once an hour, 5:00am to 9:00pm Pacific Time from 10 major cities in the U.S.

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