800.COM, Inc. announced that it was named the top online consumer electronics retail site in Forrester Research's inaugural PowerRankings™ for the category. 800.COM was listed ahead of such sites as Amazon.com and Buy.com.
PowerRankings™ combine survey data from online consumers and shopping tests to provide objective evaluations of leading e-commerce sites. An easy-to-use site, excellent customer service and inexpensive express delivery were cited in 800.COM's number-one ranking.
Among the six tests performed on the site, 800.COM also scored a "1" in the categories of Customer Service, Transacting and Usability. 800.COM received the high marks for its prompt responses to calls and e-mails and its helpful telephone product specialists, all of which are available free-of-charge, 365 days a year. Shoppers also noted ease of navigation and depth of both product selection and product information in their evaluations of the site.
The highest rankings within a category went to the fairness of 800.COM's shipping costs; the study revealed shoppers overwhelmingly approved of 800.COM's shipping charges.
About Forrester's PowerRankings™
Forrester's PowerRankings™ combine data from 19,000 consumers and a team of unbiased Forrester shoppers to evaluate shopping experiences at high-traffic e-commerce sites. Consumers identified sites they had purchased from most recently and rated their experience. A team of Forrester shoppers then evaluated the shopping experience for sites with a statistically valid number of respondents, conducting rigorous tests in six areas: cost, customer service, delivery, features, transacting and usability. The consumer data and Forrester shopper scores are then synthesized and weighted, with consumer views accounting for two-thirds of the overall PowerRanking™.
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