PetSmart acquired Pet360 for $130 million in cash and up to $30 million more in future performance-based payments.
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The current cosmos of teen payment vehicles is packed with players and plans for conquering the teen universe. But it’s still a shot in the dark to determine who will rule the market. Says Alloy.com’s Skey, “This holiday season is when we’ll see how accepting these teen products has helped our sales.”