December 26, 2000, 9:55 AM

Though still striving to be heard above the noise, e-retailers tone down their ad spending

(Page 3 of 3)

1999 advertising by selected e-retailers
(All figures in thousands)
Source: Competitive Media Reporting, 2000
Total
Internet
Network TV
Spot TV
Syndicated TV
Cable
Radio
1-800-Flowers.com
$10,755.60
$1,809.90
$356.40
$543.90
$5,881.50
$560.20
$0.00
800.com
8,490.90
1,526.30
3,618.50
0
1,324.80
0
0
Amazon.com
47,285.00
10,924.30
6,323.30
0
5,938.80
1,773.30
4,359.40
Barnes & Noble (bn.com)
19,121.80
7,966.10
3,965.70
0
2,581.90
1,659.50
0
Beyond.com
15,968.40
4,091.80
6,849.20
151.4
195.8
0
3,750.90
Buy.com
16,201.90
2,004.10
2,974.60
0
1,817.20
0
419.4
CDnow
13,466.40
48.5
2.4
0
3,941.60
0
4,291.70
Drugstore.com
10,774.30
2,365.10
5,692.00
0
353.3
0
1,499.90
EToys
38,321.30
2,586.60
2,998.10
65.7
3,046.80
0
956.7
Fogdog Sports
6,530.40
1,323.50
26.7
36.8
2,687.20
0
0
Gap.com
2,328.50
2,328.50
0
0
0
0
0
Garden.com
4,945.60
2,452.60
4.5
0
2,046.30
0
35
Lands’ End
12,888.80
996.2
0.7
0
5,053.40
0
0
MotherNature.com
7,972.20
707.4
0
0
0
0
3,584.40
Petopia
10,394.90
614.5
423.3
1,380.60
3,312.40
937.2
99.4
Pets.com
19,643.30
882.7
11,042.20
35
637.8
0
77.8
Send.com
11,061.50
24
6,465.80
0
257.6
0
3,597.30
Total
256,149.80
42,652.10
50,743.40
2,213.40
39,076.40
4,930.20
22,671.90

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