December 26, 2000, 9:55 AM

Right Now Is Not Too Soon

(Page 4 of 4)

Although 95% of customers who were given the option chose same-day delivery, Neal feels the results were skewed because the service was free. But more importantly, Gymboree found that in-store distribution was problematic. Some orders were delayed because the inventory could not be found. Employees had to be trained to do gift wrapping. And the store ran out of wrapping supplies on several occasions. “Things got crazy,” Neal recalls. “Fortunately we didn’t have an overwhelming number of orders. Our pick-and-pack costs were high. It was not the most efficient way to fulfill orders. Next time, we will probably distribute goods from one of the distribution centers.” Gymboree also plans to test what consumers are willing to pay for the service.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...