December 26, 2000, 9:55 AM

Nordstrom spins off its web site

Analysts often criticize department store chains for moving too slowly. But that’s certainly not the case with Nordstrom Inc.

On Aug. 25 Nordstrom stunned analysts-and its online competition-by spinning off its Web store into a separate business unit. Other Web merchants have formed separate units, but Nordstrom is only the second chain retailer to do so.

“The apparel market on the Internet is projected to total billions of dollars,” says Nordstrom.com CEO Dan Nordstrom. “We intend to capture a significant share.”

Under the spin-off plan, Nordstrom will pump $10 million into its e-commerce site with an additional $15 million in capital coming from Benchmark Capital. The company’s first priority is building the Web’s biggest shoe store-offering more than 20 million pairs-in time for the holiday shopping season.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

FPO

Bart Schaefer / E-Commerce

Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ...

Advertisement