December 26, 2000, 9:55 AM

First You Gotta Crawl

(Page 3 of 3)

Though e-retailers may have to scramble to adapt to a rapidly evolving marketplace, she adds that it’s important to remember the bright spot amidst the second half’s gloom-and-doom news of dot-com closings. Wall Street may have turned its back on dot-coms, but the party’s just starting on Main Street, where all projections show consumers are flocking to online shopping in increasing numbers. “The opportunity,” she says, “is bigger than ever.” That is, if retailers’ marketing tactics and business strategies evolve in the right direction.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...