Sales from mobile devices increased 101% in the first quarter compared to the same quarter last year for more than 350 retailer clients of ...
First You Gotta Crawl
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Though e-retailers may have to scramble to adapt to a rapidly evolving marketplace, she adds that it’s important to remember the bright spot amidst the second half’s gloom-and-doom news of dot-com closings. Wall Street may have turned its back on dot-coms, but the party’s just starting on Main Street, where all projections show consumers are flocking to online shopping in increasing numbers. “The opportunity,” she says, “is bigger than ever.” That is, if retailers’ marketing tactics and business strategies evolve in the right direction.