Borders` online traffic is borderline disastrous, but Rick Vanzura aims to capture his fair share

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MargaretAnn Cross is a business writer in Allentown, Pa.

Cedric J. “Rick” Vanzura

- Experience

April 1999-present: President, Borders Online Inc., a subsidiary of Borders Group Inc.

1998-1999: Senior vice president, Internet and fulfillment services, Borders Group Inc.

1996-1998: Vice president of planning and finance and corporate treasurer, Borders Group Inc.

1994-1996: Vice president of group planning and resource management, Borders Group Inc.

1994: Director of business development, Specialty Retail Group, Kmart Corp.

1992-1994: Manager, Deloitte & Touche Management Consulting.

1990-1992: Senior consultant, Deloitte & Touche Management Consulting.

1985-1988: Platform assistant/account executive/assistant area loan administrator, Union Bank.

- Education MBA, Harvard Graduate School of Business. B.S. in commerce, Santa Clara University.