For Jack Ma, executive chairman of Alibaba Group Holdings, today is an extremely busy and lucrative day because the company he founded 15 years ...
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“Consumers are channel chameleons,” Bazzone adds. “This is no longer the battle of the channel. It’s the battle of the brand. Catalogs are a great way to present your brand. And the company that allows customers to interact with it as they please will win the war.”
Jean Lawrence is a freelance writer based in Chandler, Ariz.