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E-retail spending finished flat for 2009, comScore says
After three quarters in negative territory, a strong holiday season brought 2009 online retail sales up to the level of 2008, comScore says. Counting travel, consumer e-commerce spending was down 2%, the first year ever of negative growth.
25% of the top 100 retailers have no formal Facebook presence, says study
A quarter of the top 100 retailers in the Internet Retailer Top 500 Guide have no formal Facebook presence; another quarter have fewer than 10,000 fans, according to a new study from ForeSee Results.
Einstein Bros. Bagels’ bagel giveaways boost its Facebook fan base 80-fold
Einstein Bros. Bagels is giving all of its Facebook fans a “buy one bagel, get one free” coupon today. The promotion echoes a January campaign that increased the company’s Facebook fan base from 4,700 to more than 378,000.
An online gardening retailer’s social marketing campaign boosts its sales
A month after launching a social networking marketing campaign, Outsidepride.com is seeing its sales rise.
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Target enables customers to redeem gift cards through their mobile phones
Shoppers can save gift card information to their Target.com accounts. When at a register, a customer with an Internet-enabled phone can access her card information, which pulls up a 2-D bar code for a clerk to scan.
Marketers will shift spending to social media, search and mobile
Digital marketing spending will increase 17% in 2010 as marketers move dollars away from TV, print and radio advertising to social media, mobile, search and e-mail marketing, a new report from ExactTarget and Econsultancy finds.
Online retailers could benefit from a Kaboodle.com upgrade
Social shopping site Kaboodle.com now enables shoppers to add items to Kaboodle without leaving a retailer’s site.
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Internet Retailer introduces the most comprehensive data resource on e-retailing:
Top500Guide.com. All data
on America's 500 largest e-retailers—80,000 facts in all—are now in an online database which users can access
anytime from anywhere and instantly generate reports in response to their custom queries. With the Top500Guide.com, subscribers can:
- Compare any group of e-retailers on any key aspect of e-retailing performance.
- Generate reports based on hundreds of queries.
- Access data on more than 1,800 e-retailing professionals.
- Review profiles and operating data on any e-retailer in the Top 500.
- Obtain a free copy of 2009 printed edition of the Top 500 Guide, coming in May.
For details, click here.
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