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Paid search pays off in a bigger way for online retailers

By Abby Callard

Online retailers continue to spend the most money on paid search, but that’s because it’s the most effective way to attract new customers, a Forrester Research and Shop.org report says. And it was more effective in 2013 than the year before, retailers say. Read More

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Top 500 Facts
16.9%

Growth rate in 2013 U.S. e-commerce sales

17.1%

How much the Top 500 grew in 2013

250%

2013 e-commerce growth rate for NoMoreRack.com

20.3%

Amazon’s 2013 growth rate

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